Public Relations Consulting

Professional, Affordable Writing & Media Contact

Press releases, articles, speeches, and editing

Sharon has worked in radio promotions, including creating and organizing special events for clients and station contests. She also worked in events planning and media relations with non-profits, resulting in media coverage for numerous events and issues. She has worked as a contract and volunteer PR specialist with various organizations, including the American Red Cross; the March of Dimes Birth Defects Foundation, the Cultural Arts Dept. of the town of Cary, NC; Lynn’s/Daphne’s Hallmark Shops; & Ashworth Drugs of Cary.

Daphne Ashworth, Lynn’s and Daphne’s Hallmark Shops & Ashworth Drugs

"Ms. O’Donnell has helped us for several years to plan our Business After Hours events, including suggesting themes, writing copy, & handling publicity successfully. I am delighted to recommend her as a creative writer, a planner, and as a facilitator."

Kay James, former Executive Director, March of Dimes Birth Defects Foundation, Eastern NC Chapter

"Ms. O’Donnell has worked with us in coordinating media coverage for legislative efforts & our folic acid campaign. She wrote one article published in the area’s largest paper and placed several more articles in local newspapers. She also recognized the importance of personalizing our efforts, resulting in three features about families affected by birth defects. These articles were strategically planned, placed, and timed. Ms. O’Donnell also used her media contacts successfully. Her work is outstanding."

Kay Piercy, former Director of Carolinas Region, American Red Cross Marrow Program

"Ms. O’Donnell’s work for us has included organization of a photo op and press conference with Gov. Hunt, a video she produced which we used throughout the region for education & recruiting volunteers, a public service announcement she wrote and arranged to be recorded by the lead singer of Hootie & the Blowfish, oral & written presentations that secured media and financial sponsors for our Marrowthon events, media relations, and public speaking. She also gave the acceptance speech for a national award her Jacob’s Ladder volunteer group won in Washington, D.C. in 1997; that award was for the group’s work in promoting the bone marrow registry to minorities."

 

 

SJO Communications

Professional, Affordable Writing, Speaking & PR Services

SJO Communications

Sharon's PR campaign work for the March of Dimes resulted in extensive coverage of the infant mortality issue in the state, including this front page article in the Sunday News & Observer, Raleigh (June 2000):

PR Campaign